TikTok product-research operations

From TikTok signal to a supplier shortlist.

Turn scattered creative signals into one clear research decision—before you commit budget to the test.

Representative vertical microneedling ad creative

Evidence snapshot · Creative 7646713167620587527

Needs more data

Microneedling at Home

United States · Skincare · Medium budget

CTR percentile
Top 3%
Remain @ 3s
31.8%
Landing page
Unverified
CTR over creative duration 42.2% at 3s
0s 28s 55s

Next check

Verify the landing path and unit economics Required before committing budget to a paid test.

Stop scrolling. Start investigating.

One research trail from creative signal to sourcing evidence.

  1. 01 ScrapeFind the signal
  2. 02 EnrichRead the creative
  3. 03 AuditChallenge the verdict
  4. 04 SourceRank candidates

The working pipeline

Four stages. One investigation.

Each module adds evidence without hiding the state of the current sample.

01

Radar

Keyword + region discovery

5 ads
  • Microneedling at HomeUS · Skincare
  • L'orient BrighteningUS/CA · Skincare
  • Subtl Beauty StackUS · Cosmetics
  • Energy QuizUS · Astrology
  • Solvani SunGlowUS · Skincare
02

Enricher

Transcript · OCR · Frames · Landing

5 records2 success3 partial
  • Speech transcript and segments
  • On-screen OCR evidence
  • Key frames and product candidate
  • Partial landing-page evidence
03

Strategist

Verdict + second-model audit

Needs more data
Assessed
5
No-go
4
Needs more data
1

Second-model audit

Partial · high confidence
  • Metric conflation identified
  • Unit economics missing
  • Landing verification required
04

Scout

Marketplace candidate search

1 sourced1 ranked match28 search leads
Alibaba High Quality Skincare Set Ranked candidate
16.7%
28 supplemental search leads Unscored · query untrusted

Creative evidence

See the ad, not just the metric.

Watch the creative, read every word, and verify the landing. Signals stay synchronized so the operator can inspect what the headline alone cannot explain.

Creative 7646713167620587527

Microneedling at Home: Start Skincare Journey Now

Needs more data
Representative microneedling creative shown inside the evidence workspace
00:09 / 00:55

Performance snapshot

Top 3% CTR

Medium budget
CTR @ 3s
42.2%
Remain @ 3s
31.8%
CVR series
0%
Likes
3
100500 0s28s55s
  • Transcript
  • OCR
  • Frames
  • Landing page
Transcript OCR Events

Key frames

Landing review

  • Transcript availableAvailable
  • OCR evidenceAvailable
  • Landing scrapeTimeout
  • Price and COGSMissing

Decision support

A verdict with a second opinion.

Two independent signals keep rationale, uncertainty, and disagreement visible.

Analyst verdict

Needs more data

Needs more data
CTR percentile
Top 3%
CTR @ 3s
42.2%
Remain @ 3s
31.8%
Landing page
Unverified
COGS
Missing
Margin + shipping
Missing

Why this verdict

The creative shows click interest, but the conversion path and unit economics remain unverified. More evidence is required before funding a test.

Second-model auditor

Challenge the conclusion

Partial · high confidence

Key findings

  • The analyst conflated per-second CTR values with click values.
  • A zero CVR series does not prove zero campaign-level conversions.
  • The FAQ destination and scrape timeout require manual verification.
  • Pricing, COGS, margin, and shipping are still missing.

Recommendation

Verify the landing path and unit economics before assigning a GO verdict.

Decision support, not a promise.

Supplier evidence

Move from product idea to sourcing evidence.

Rank marketplace candidates while keeping weak queries, missing economics, and unscored search leads explicit.

Ranked match

High Quality Skincare Set

16.7% match
Marketplace
Alibaba
Price
$130
MOQ
Min. order: 1 box
Verification
Unverified
Raw review metadata
4.7 · 42 reviews · 3 yrs
Supplier
Jinan Fenghuang International Trade Co., Ltd.

Supplemental search

28 leads · unscored

No inferred economics
  1. Portable 3-In-1 Skin AnalyzerAliExpress search lead
  2. Instantly Ageless JeunesseAliExpress search lead
  3. Sonic Silicone Facial BrushAliExpress search lead

Operator control

Run each stage. Keep the evidence.

The current system records its stage outputs as JSON and lets the operator rerun modules independently.

01

Radar

5 ads Current data snapshot
02

Enricher

5 records

2 success · 3 partial

Current data snapshot
03

Strategist

5 assessed

4 no-go · 1 needs data

Current data snapshot
04

Scout

1 sourced

1 ranked match · 28 leads

Current data snapshot

Latest recorded outputs

Stage evidence

  • RadarLoaded 5 ads
  • Enricher2 success · 3 partial
  • Strategist5 assessments written
  • Scout1 match · 28 leads

Active search config

Keywords + regions

Skincare RoutineGlowing SkinFlawless Makeup Natural BeautyAnti-Aging

US · UK · CA · AU · NZ · Max 5 per keyword · Max 5 total

Current architecture

Operator-owned workflow

Persistence
JSON on disk
Orchestrator
Not implemented
Module 4
Separate run
Dashboard
Local operator
  • JSON on disk
  • Re-run independently
  • Operator controlled

AdIntel Ops

Research the signal before you fund the test.

Bring creative evidence, an audited verdict, and supplier candidates into one focused workflow.